I believe as men, maybe because of testosterone, maybe because of the Human Evolution (after all, guys, we were all hunters a few thousand years ago), we have this deep desire to achieve, to attain, to succeed…in something! Whether this is to support your soccer team, to make millions, provide for our family, build more […]

 “What do you want Benoit?” This was the first question my coach Ronan asked me when we started to work together. I was a tennis professional at that time, and was struggling quite a bit mentally to be consistent in my results, and more particularly I had the habit to lose matches after having had

SOME HABITS FEEL GOOD TO HAVE, SOME NOT SO MUCH… LET’S TALK ABOUT OUR CHALLENGES TODAY. When my job was to travel all over the world competing with my racket, and I had an uncontrollable mental struggle going on at the end of many matches. I really felt like I was in a trap with no possible exit.